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Trailmix
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Trailmix

A scavenger hunt designed to get people outside in Athens, GA. 

Senior Capstone    


Pt. 1  ---  Identifying the Challenge

My primary research investigated current resources which connect Athenians & visitors with outdoor spaces.To better understand the culture of outdoor recreation in Athens, I talked to locals about their experiences connecting with spaces over their time in town. 



The final question highlighted how I felt about the goal
.....use!!!

Athens has all of these spaces, but it felt like nobody really uses them. I want people to get out there and go to these places.


Athens has 2,500+ acres of outdoor spaces.

There are many hurdles to exploring new places.

Current resources are unclear and unapproachable.





Pt. 2  ---  What Will It Be?

Now that I understood what the problems were, I started designing the solution which answers the question. Throughout three iterations, I developed a community-based resource which pulls current information to get people outside.





Card Design

Once I developed the concept, I designed iterations of cards to include the most important information while providing context on the scavenger hunt & cohesive identity. 
‘
  Patterns & icons used throughout Trailmix’s      identity system


Incentive

What would persuade people to get out there? Answered this question by designing 10 stamps, each placed at their respective park, hidden to be found & collected by Trailmixers.




Pt. 3  ---  Product identity & function



Meet Trailmix, a challenge for you and a friend to get outside, collect stamps, and explore Athens parks. Designed to be shared, Trailmix comes in packs of two, each with an information card & 10 park cards.



Distributed at local Athens outdoor stores in packs of [2]  two, Trailmix is
          designed to be shared     with friends.

 ---- Clip the cards to your backpack and get exploring. 

---- Pick a park from the Trailmix, list, and collect a stamp from each location. Once you’ve collected all 10 stamps, you’ve completed the challenge!


Trailmix users comparing park cards
Park cards + maps
Intro card


Types of Cards

1. Intro Card ---- introduces the Trailmix user to the game through a stylized set of instructions, brief list of icons, and a checklist of every park that’s a part of Trailmix.

2. Park Cards -----  each park on the Trailmix list has it’s own card. The front of each park card has a breif intro to the location & a set of icons featuring each activity you can do there. On the back of each Park Card is a map of each spot & a hint leading the user to the hidden stamp. 




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