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The Ultimate Taco Trailblazing Extravaganza



ChallengeDesign a guide which engages an intended audience and improves their experience in Athens, GA across print and digital platforms. 

SOLUTIONOur design team created a taco eating competition which engages University of Georgia students with ten Athens restaurants through a printed guide and social media campaign. Working collaboratively across both mediums, our team created an identity for the guide and competion to immerse students in new restaurants. 


the Walkin’ Taco

Pt. 1 --- Print






A guide to 10 [!!!!!] Athens taco spots ----

Visit them all to complete the Terrific Chewing Challenge.




Formatted like a passport, the Walkin’ Taco is designed to be taken to each taco spot and stamped. After collecting all ten stamps, the back page is traded in for a bumper sticker badge of honor.

Our research shows both a high volume of taco shops and a disconnect between UGA students and Athens’ hispanic community. By combining elements of competetion and fun, the Walkin’ Taco gets students out of their comfort zones to try new spots, quickly.




  @tacotour_ath

Pt. 2 --- Digital



Instagram campaign to connect UGA students with Athens taco spots.


I directed and designed the Instagram campaign as a member of the digital team, creating posts, stories, and interactive media.







In tandem with the Walkin’ Taco guide, the Instagram provides more details about each restaurant, steps to participate in the challenge, and “Taco Tidbits” about Athens taco spots.

We began sketching concepts for the Instagram feed and individual posts, incorperating the colors, typefaces, and icons used in print. 
Initial sketches of the IG feed












Designed carousels for each restaurant, consisting of a sticker-like title and facts. Incorperated photos & videos print guide to show function and how to participate in the challenge.




@tacotour_ath on Instagram



check it out!!!!

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