hi! i’m
        Lil 
    

Trailmix
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How to Vote
Lil!
The Page
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Athens Clothing Exchange
Dodd Market



about ME!

Personal Branding

Identity system for myself Meet lil!

Digital and Physical Branding


A flexible identity 
system that
grows with me.





 Brandmark

Iterated with various versions of my name, primarily exploring the modularity of “l” and “i” shapes.



Importance of modularity! I let the interchangeable nature of “l” and “i” guide my 2D exploration knowing that it would apply best three dimensionally.


Simplification of letterforms to emphasis on “L” combined with modular system.





3D Application

Created series of life-size pillows which spell out “lil!”

I knew from the start of this project that the physical application would be the superstar. The modularity of “l” and “i” was just too sweet not to use...


I wanted the heart of this application to be fun, playful, and a bit outrageous. I find it a bit ironic that everyone calls me “Lil,’ yet I am 6”1’ (nowhere near small). 

Setting out to make six, Lily-sized pillows by hand was a challenge. I drafted small-scale models, created patterns, cut & sewed all the fabric, stuffed them, and painted the surface.

“Color maps” are a daily color & design exercise I’ve challenged myself with throughout the year. I used these systems and applied them to the pillows’ surfaces.
   Color map!




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