hi! I’m
      Lily   

WORKSHOPINFO

Whitestone

 Strategy + Brand Design + Marketing

Sole creative voice across every platform and touchpoint for branded merch agency.



Whitestone is a branded merchandise agency that creates powerful brand moments with purpose and personality. As Associate Creative Designer, Brand, I work as the single creative behind all marketing design, spanning social media, email, website, and internal communications.

My work with Whitestone is about building a cohesive brand identity that earns attention, builds trust, and drives growth. From refining brand standards to designing social campaigns, I own the full scope of the agency’s expression, ensuring every piece of creative work reflects Whitestone's collaborative spirit and creative edge.



Brand Identity

As the sole creative voice for Whitestone’s brand expression, this I own every aspect of the agency's visual identity. Responsible for both establishing and evolving brand standards, I ensure a cohesive, compelling presence across internal and external platforms. Developed “sub-brands” for marketing collateral (Lookbooks, Trend Forecasts, and Case Studies).




Social Media Marketing 

Design diverse and thoughtful posts for Instagram, LinkedIn, YouTube, Google, and email to market capabilities, client work, agency culture moments, and trend-forward thinking.




Web Design


Refined Whitestone’s “digital front door,” rooted in current SEO best practices.  Rebuilt Whitestone’s Merch Shop to showcase the agency’s enterprise and creative capabilities: clean, compelling, and built to convert.




Growth doesn’t happen on accident. Focused, consistent, and creative strategy signals Whitestone is not only an industry leader, but a brand people want to engage with. Clear data shows well-designed collateral increases engagement and converts digital interactions into sales.  Whitestone is a brand built with intention through creative work.